| 增强银行卡品牌忠诚度途径研究 |
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| 引用本文： | 于莎.增强银行卡品牌忠诚度途径研究[J].企业技术开发,2012(16):131-132. |
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| 作者姓名： | 于莎 |
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| 作者单位： | 桂林电子科技大学 |
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| 摘 要： | 文章在详细论述银行卡品牌忠诚度重要性的基础上,从营销的角度提出了增强银行卡品牌忠诚度的对策。
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| 关 键 词： | 银行卡业务 品牌忠诚度 对策 |
Enhance the bank card brand loyalty ways |
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| YU Sha.Enhance the bank card brand loyalty ways[J].Technological Development of Enterprise,2012(16):131-132. |
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| Authors: | YU Sha |
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| Institution: | YU Sha(Guilin University of Electronic Technology,Guilin,Guangxi 541004,China) |
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| Abstract: | This paper discussed the importance of bank card brand loyalty in detail,from a marketing point of countermeasures to enhance the bank card brand loyalty. |
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| Keywords: | bank card business brand loyalty countermeasures |
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