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Introduction to the special issue on global marketing |
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| Authors: | Marnik G. Dekimpe Donald R. Lehmann |
| Affiliation: | aCatholic University Leuven, Leuven, Belgium;bErasmus University Rotterdam, Rotterdam, Netherlands;cColumbia University, New York, NY, United States |
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| 本文献已被 ScienceDirect 等数据库收录！ | |