从中德应对商务活动方式异同看文化对商业的影响

文化因素始终影响着商务沟通和商业发展,中国儒商强调“重义轻利”,以诚信为本,重视“天时、地利、人和”,尤其重视人脉关系,在商务活动中强调“过犹不及”,提倡“中庸”.德国人守时重诺,为人处世严谨,说话直接,在商业活动中重视企业调查,重视商品质量,不愿冒风险,尤其在资金使用上趋于保守.本文基于对中国人和德国人的问卷调查,了解中德双方的国民性和对商务活动的不同看法,分析其原因,从跨文化视野和合作交流角度上提出两国避免商务冲突的建议.

Cultural Influence on Business from Perspective of Similarities and Differences of the Way of Doing Business between German and Chinese

Cultural factors are always affecting business communication and business development, the Chinese businessman speaks highly of the saying ＂loyalty outweighs benefit＂, looks for honesty in the business activities, emphasizes on ＂right place and right time ＂ particularlyon personal relationship, while Germanvalue punctualityand promise, direct way of speaking and rigorous attitude towards what they are doing. In the businessworld, they focus on investigations, pay attention to the quality of goods, but they are not willing to take risks, especially very conservativeinthe use of money. This article, which is based on the questionnaire between Chinese and German, tries to find out the different national characteristics and different ideas about business activities, analyzes possible reasons and puts forward some advices to avoid business conflicts from the perspective of cross-cultural horizon and cooperation.