| Thoughts on the Reformation of the Enterprises＇ Financial Concept |
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| 作者姓名： | Xiujie Zheng |
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| 作者单位： | Ph.D. candidate of accountancy in Xi＇an Jiaotong University and lecturer in Department of Accountant in Hebei University of Economics and Business; The author focuses her main research fields on company financial management and audit; Address： Audit Staff Room of Department of Accountant in Hebei University of Economics and Business, No.262, Hongqi Road, Shijiazhuang, Postcode： 050091 |
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| 摘 要： | Financial concept is the guiding ideology of all kinds of financial behaviors, and it is the foundation of enterprise financial culture. Now, Chinese enterprises have some low-efficiency, none - efficiency and even negative - efficiency financial behaviors. These block the enterprise from developing, and they are due to these none-rational financial concepts. To enhance firm＇s financial efficiency, and promote firm＇s sustainable development, we should set up scientific financial concepts. This paper discusses that scientific financial concepts should include： stakeholder benefits, trustworthy financial concept, green financial concept, risk management conceot and human -orientation, and so on.
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