基于高职市场营销应用型人才培养的思考

在市场营销应用型人才的培养过程中,必须坚持职业素养与职业技能一体化的实践教肓理念,以就业为导向,以职业能力为目标来推进人才培养模式的创新,突出实践,促进产学结合,实现市场营销专业改革的可持续发展,培养适应市场经济需要的高素质应用型人才。

Thinking of applied marketing talents training in higher vocational

As market economy development, enterprise needs high quality of skilled master posts of occupational skills talent, to training more high quality application type marketing talent, high vocational college must to use employment for guide, to occupational ability for core to reform and perfect high vocational market marketing professional talent training mode, according to area economic and industry features to developed for of talent training.