关于发展我国西部乡村休闲旅游的思考

乡村休闲旅游是乡村旅游新的增长点,我国西部地区具有发展乡村休闲旅游的优越条件,面临着极其难得的机遇.今后,要切实转变观念.加强宏观调控,挖掘文化内涵,提升产品文化品位;加强环境保护,展示原真性乡土风情和田园诗韵;在创新游悠上做文章.在特色休闲上下功夫;确立"以中低端市场为主.兼顾高端市场"的市场定位和"突出特色性,兼顾综合性"的产品功能定位,充分满足游客体验性、参与性、文化性和特色性的休闲要求.

The Developing Conditions and Strategies of Leisure Travel in Chinese Western Countryside

With rural leisure travel being a new growth point of rural travel,western areas in China are benefiting from rare opportunity as they own the advantage to develop it.We must change our mind by reinforcing macro management,enriching local culture to improve the scenic spot,and protect the environment to keep the natural rural and countryside scene as well.Effort should be made on innovation of leisure traveling by setting market strategy of focusing on consumers with moderate and low income but not giving u...