| 浅谈建筑企业市场与产品营销 |
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| 引用本文： | 牟斐. 浅谈建筑企业市场与产品营销[J]. 建筑管理现代化, 2006, 0(2): 66-68 |
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| 作者姓名： | 牟斐 |
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| 作者单位： | 哈尔滨建工集团,黑龙江,哈尔滨,150001 |
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| 摘 要： | 提出建筑企业如何搞好市场营销的建议，如何开拓市场，巩固企业的市场份额；如何建立建筑企业市场营销体系，获取最大效益。在分析建筑产品的特点，基础上提出产品营销的策略。
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| 关 键 词： | 建筑企业 市场营销 产品营销 分析 |
| 文章编号： | 1001-019X(2006)02-0066-03 |
| 修稿时间： | 2006-01-09 |
Marketing and Production Marketing of Construction Enterprises |
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| MU Fei. Marketing and Production Marketing of Construction Enterprises[J]. Construction Management Modernization, 2006, 0(2): 66-68 |
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| Authors: | MU Fei |
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| Affiliation: | Harbin Construction Engineering Group, Harbin 150001, China |
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| Abstract: | This paper puts forward proposals how to deal with marketing of construction enterprises, and how to develop markets and consolidate market portion; and how to build marketing system to gain maximum benefit. Based on the analysis of the characteristics of the construction products, the production marketing tactics is suggested. |
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| Keywords: | construction enterprise marketing production marketing analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
