| 高职高专市场营销专业人才培养模式探索 |
| |
| 引用本文： | 郭奉元,李卫星,黄金火,袁声莉,陈向军.高职高专市场营销专业人才培养模式探索[J].湖北经济学院学报,2001(2). |
| |
| 作者姓名： | 郭奉元 李卫星 黄金火 袁声莉 陈向军 |
| |
| 作者单位： | 湖北商业高等专科学校贸易经济系!湖北武汉430079 |
| |
| 摘 要： | 高职高专市场营销专业人才是社会主义市场经济的生力军 ,如何对其进行培养 ,采用何种模式培养是该专业适应社会经济发展的关键问题。本文从该专业人才培养的目标与规格及理论教学、实践教学和课外训练等三个模块进行了探讨 ,提供了该专业人才培养的新型模式。
|
| 关 键 词： | 市场营销 专业人才 培养目标与规格 培养模式 |
A Probe into the Model of Training Marketing Students in Higher Professional College |
| |
| GUO Feng yuan,LI Wei xing,HUANG Jin huo,YUAN Sheng li,CHEN Xiang jun.A Probe into the Model of Training Marketing Students in Higher Professional College[J].Journal of Hubei University of Economics,2001(2). |
| |
| Authors: | GUO Feng yuan LI Wei xing HUANG Jin huo YUAN Sheng li CHEN Xiang jun |
| |
| Abstract: | This article deals with how to build marketing students into fresh forces for China's market economy.It focuses on the cultivating aim and pattern,the theoretical and practical teaching and outside class practice. |
| |
| Keywords: | marketing professional talents training aim and pattern training model |
| 本文献已被 CNKI 等数据库收录！ |
