| “产品创新管理”研究的必要性探讨 |
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| 引用本文： | 邓恒进,胡树华. “产品创新管理”研究的必要性探讨[J]. 改革与战略, 2008, 24(11): 73-76 |
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| 作者姓名： | 邓恒进 胡树华 |
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| 作者单位： | 武汉理工大学管理学院,湖北,武汉,430070 |
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| 基金项目： | 国家自然科学基金项目资助;项目名称"产品一产业一区域的集成创新理论研究与实证分析" |
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| 摘 要： | 文章首先从科技进步、产品附加值和跨国公司冲击三个方面阐述了产品创新面临的宏观背景,接着通过分析产品创新环境的巨大转变、产品创新主要问题和原因,提出升级和深化产品创新管理研究的必要性,最后指出了产品创新管理研究的重要意义。
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| 关 键 词： | 产品创新 宏观背景 产品创新环境 产品创新现状 产品创新管理 |
To Explore the Necessity of Product Innovation Management |
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| Deng Hengjin,Hu Shuhun. To Explore the Necessity of Product Innovation Management[J]. Reformation & Strategy, 2008, 24(11): 73-76 |
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| Authors: | Deng Hengjin Hu Shuhun |
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| Affiliation: | Deng Hengjin,Hu Shuhua (School of Management,Wuhan University of Technology,Wuhan,Hubei 430070) |
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| Abstract: | The macro background for product innovation is first elaborated from three aspects: scientific and technology improvement,product value-added and transnational corporations' impact. Then the necessity to upgrade and deepen product innovation management research is proposed by analyzing product innovation environment's great change,product innovation major problems and corresponding causes. Finally,the significance of product innovation management is stated. |
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| Keywords: | product innovation macro background product innovation environment product innovation status product innovation management |
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