| 经济型酒店品牌塑造模型初探 |
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| 引用本文： | 易银飞,林祖婷. 经济型酒店品牌塑造模型初探[J]. 企业科技与发展, 2011, 0(6): 104-105,116 |
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| 作者姓名： | 易银飞 林祖婷 |
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| 作者单位： | 广东培正学院,广东广州510830 |
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| 摘 要： | 通过对230名受访者进行问卷调查、统计及分析,初步掌握了经济型酒店的品牌需求及现状,进而建立了QHCC经济型酒店品牌塑造模型,即从经济型酒店的质量、人力资源、成本、企业文化等方面分析经济型酒店品牌塑造的途径。
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| 关 键 词： | 经济型酒店 品牌塑造 质量 人力资源 成本 企业文化 |
Study of the Model of Brand Building of Economy Hotels |
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| YI Yin-fei,LIN Zu-ting. Study of the Model of Brand Building of Economy Hotels[J]. , 2011, 0(6): 104-105,116 |
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| Authors: | YI Yin-fei LIN Zu-ting |
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| Affiliation: | (Guangdong Peizheng College,Guangzhou Guangdong 510830) |
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| Abstract: | The paper does the questionnaire surveys on 230 interviewees,analyzes the results and preliminarily seizes the branding needs and status quo of economy hotels,and then builds QHCC branding building model for economy hotels, which analyzes the ways to build economy hotels＇ brands in the perspective of quality,human resources,costs and corporate culture. |
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| Keywords: | economy hotels brand building quality human resources costs corporate culture |
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