| 我国超市发展的现状及对策 |
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| 引用本文： | 童晓燕,董利彦,庞淑芬. 我国超市发展的现状及对策[J]. 广西经济管理干部学院学报, 2002, 14(1): 44-46,59 |
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| 作者姓名： | 童晓燕 董利彦 庞淑芬 |
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| 作者单位： | 中央财经大学,北京,100081 |
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| 摘 要： | 文章以即将加入WTO ,世界一些知名的经销商将更多地进入中国市场为背景 ,分析了现阶段我国超市经营中存在的问题 ,提出了相应的对策。
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| 关 键 词： | 顾客满意 目标市场 竞争策略 配送中心 |
| 文章编号： | 1008-8806(2002)01-0044-03 |
The Present Development Conditions of Supermarket in China and the Countermeasures |
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| TONG Xiao-yan DONG Li-yan PENG Shu-fen. The Present Development Conditions of Supermarket in China and the Countermeasures[J]. The Journal of Guangxi Economic Management Cadre College, 2002, 14(1): 44-46,59 |
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| Authors: | TONG Xiao-yan DONG Li-yan PENG Shu-fen |
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| Abstract: | After joining the WTO, China will have more and more world famous dealers into the market. The paper discerns exsting problems in present supermarket management in our country and offers related countermeasures. |
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| Keywords: | customer satisfaction target market competing strategy distribution centre. |
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