Application of Monte Carlo AHP in ranking coastal tourism environmental carrying capacity factors

This study attempts to develop a novel method to measure the importance of the characteristics closely related to the carrying capacity measurement of coastal parks by using the hierarchical method with the Monte Carlo simulation approach. One big advantage of MCAHP approach is able to effectively avoid the subjectivity of survey responses in the data collection process, leading to more reliable assessment results. Empirical results indicate the newly developed method provides a better framework for identifying the significance of the concerned factors and also produces a significant cost-saving and revenue-increasing outcome for coastal park resource uses and yet enhance tourists’ satisfaction.