The effect of pro-environmental attitudes and eco-labelling information on green purchasing decisions in Australia |
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| Authors: | James Di Martino Marthin Gideon Nanere Claire DSouza |
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| Institution: | 1. Entrepreneurship, Innovation, and Marketing, La Trobe University - Melbourne Campus, Melbourne, Australia;2. Entrepreneurship, Innovation, and Marketing, Latrobe University- Bendigo Campus, Bendigo, Australia |
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| Abstract: | The main purpose of this study is to measure the effects of pro-environmental attitudes, knowledge, and eco-labeling information on green purchasing decisions. Data were collected from 400 undergraduate students studying at an Australian University. The findings suggest that pro-environmental attitude and eco-labeling information significantly affect green purchasing decisions. Eco-labeling, however, plays a more significant role in influencing green purchasing decisions. Finally, implications and suggestions for future research are discussed. |
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| Keywords: | Environmental attitudes environmental knowledge green purchasing intentions labeling information pro-environmental behavior |
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