Impact of Digital Transformation on Value Creation in Fintech Services: An Innovative Approach

The aim of this article is to indicate economic and financial characteristics of financial technology, or fintech, that contribute to value creation in the financial services industry. This study presents a theory of digital transformations and elements of ecosystems theory and connecting them to fintech issues. Building from the DIPLOM model of corporate diplomacy. Corporate diplomacy. Building reputations and relationships with external stakeholders. Sheffield UK: Greenleaf Publishing Limited, this article proposes the DIPLOMA model with seven elements of fintech best practice, that are, Digital, Innovation, Pricing, Learning, Openness, Modernity, and Agility. This article stresses on practical insights to provide tool to enable stakeholders create value on fintech.