How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam |
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| Authors: | Ho Le Thu Trang Jin-Soo Lee |
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| Institution: | 1. College of Economic, Can Tho University, Can Tho City, Vietnam;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong |
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| Abstract: | This study aims to identify green-hotel attributes and determinants that contribute to guests’ intention generation for visiting a green hotel and practicing pro-environmental actions during their hotel stay. The study’s results find five dimensions (Customer benefit, Energy efficiency, Water efficiency, Recycling policy and Green characteristic) that underlie 24 green-hotel attributes. Out of the five dimensions, Customer benefit, Energy efficiency, and Green characteristic are found to positively affect pro-environmental value and attitude that in turn enhance intention to practice environmentally friendly actions and visit a green hotel, while pro-environmental value does not trigger pro-environmental attitude. Theoretical and managerial implications are discussed. |
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| Keywords: | Green-hotel attributes perceived value attitude intention to practice eco-friendly actions intention to visit a green hotel |
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