首页 | 本学科首页   官方微博 | 高级检索  
     


Competing orders of worth in extraordinary consumption community
Authors:Frank Lindberg  Lena Mossberg
Affiliation:1. School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden;2. Nord University Business School, Bod?, Norway
Abstract:This article argues that tension and conflicts during consumption can be analysed through the lens of convention theory, which is preoccupied with the justification of action under the condition of fragmented institutional environments. Central to the perspective is the co-presence of consumption regimes with incompatible orders of worth which result in disagreements about the legitimacy of modes of justification in consumption communities. Whereas prior research tends to focus on protagonist–antagonist tensions or disputes over how to consume, our results from studying an extraordinary consumption community contribute to an understanding of how heterogeneity emerges when consumers dispute over multiple criteria for justification. We discuss how the order of worth perspective contributes with mundane controversies to a research field that tends to focus on “grand” conflicts and, as such, extend what it might mean to understand consumption communities and their tensions and conflicts.
Keywords:Order of worth  consumption heterogeneity  consumption regime  CCT  consumption community  extraordinary experience
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号