| 不同阶段下企业技术标准竞争战略研究 |
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| 引用本文： | 闫涛. 不同阶段下企业技术标准竞争战略研究[J]. 世界标准化与质量管理, 2008, 0(10): 20-24 |
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| 作者姓名： | 闫涛 |
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| 作者单位： | 北京市质量技术监督信息研究所,北京,100013 |
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| 摘 要： | 文章创新性地将企业的标准竞争划分为3个阶段，并根据竞争阶段不同，将企业的标准竞争战略归纳为标准开发战略、标准运营战略、标准市场战略3种类型，并详细讨论了每种战略类型下，企业可采取的具体竞争策略。
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| 关 键 词： | 技术标准 标准竞争战略 网络效应 |
Research on Standards Competition Strategies in Different Stages |
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| Yan Tao. Research on Standards Competition Strategies in Different Stages[J]. World Standardization & Quality Management, 2008, 0(10): 20-24 |
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| Authors: | Yan Tao |
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| Abstract: | The process of standards competition was divided originally into three stages, and the standards competition strategies were classified three types correspondingly, standards research strategies, standards management strategies and standards marketing strategies in this paper. This paper also discussed the particular tactics in every type of standard competition strategies, which can be used by enterprises. |
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| Keywords: | technical standard standards competition strategies network effect |
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