| 顾客体验的形成机理与体验营销 |
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| 引用本文： | 刘建新,孙明贵. 顾客体验的形成机理与体验营销[J]. 财经论丛, 2006, 0(3): 95-101 |
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| 作者姓名： | 刘建新 孙明贵 |
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| 作者单位： | 1. 西南大学经济管理学院,重庆,400715
2. 东华大学旭日工商管理学院,上海,200051 |
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| 基金项目： | 国家自然科学基金资助项目(70172039) |
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| 摘 要： | 本文在全面分析顾客体验本质内涵的基础上,通过构建顾客体验的形成机理模型,深入考察了顾客体验的形成机理,并据此进一步提出了体验营销的实施策略,以更好地指导企业的经营实践。
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| 关 键 词： | 顾客体验 形成机理 体验营销 |
| 文章编号： | 1004-4892（2006）03-0095-07 |
| 收稿时间： | 2005-11-28 |
| 修稿时间： | 2005-11-28 |
On Formation of Mechanism of Customer Experiencing and Experiential Marketing |
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| LIU Jian-xin,SUN Ming-gui. On Formation of Mechanism of Customer Experiencing and Experiential Marketing[J]. Collected Essays On Finance and Economics, 2006, 0(3): 95-101 |
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| Authors: | LIU Jian-xin SUN Ming-gui |
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| Affiliation: | 1. Economies and Management School of Southwest University, Chongqing 400715, China; 2. Xuri Business and Management School, East-China University, Shanghai 200051, China |
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| Abstract: | The paper studies systemically the formation of experiential marketing depending on constructing the formative model of experiential marketing and analyzes the connotation of it and then puts forward some strategies of management to direct enterprises. |
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| Keywords: | customer experiencing formation of mechanism experiential marketing |
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