| 中国广告创意批评之现状分析 |
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| 引用本文： | 郝秋月. 中国广告创意批评之现状分析[J]. 广告大观, 2009, 0(1): 79-82 |
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| 作者姓名： | 郝秋月 |
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| 作者单位： | 东北师范大学传媒科学学院2007级研究生 |
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| 摘 要： | 通过对近八年来我国广告创意批评现状的梳理,归纳批评的内容、批评的方法,以及批评者的素质和特点,发现并总结出广告创意批评存在的问题。
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| 关 键 词： | 广告创意 批评 广告创意批评 |
Cnalysis on China advertising creativity criticism |
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| Hao Qiuyue. Cnalysis on China advertising creativity criticism[J]. Advertisinc Panorama, 2009, 0(1): 79-82 |
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| Authors: | Hao Qiuyue |
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| Abstract: | By combing the present situation of China advertising originality criticism in the last eight years, and induceing the content of criticism , the criti-cism method, as well as the quality and the characteristic of critics, the study aims to discover and summarize the problems in advertising originality criticism. |
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| Keywords: | Advertising originality Criticism Advertising originality criticism |
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