电子商务信誉评价研究综述

在网络环境下,商家的信用评价标准应与传统公司信用的评价标准不同。为此,在回顾了不同学者对于信任和信誉的定义后,对学者在电子商务信誉评价方面所开展的研究进行了综述,并分别从C2C环境下的信誉评价研究和B2C环境下的信誉评价研究这两个角度对研究工作进行了总结。

Research summary on the electronic-commerce credit evaluation

In internet environment,the merchant credit evaluation criteria and credit evaluation of traditional companies the standard.in reviewing the various scholar to the trust and credibility of the definition of electronic commerce,scholars in respect of credit assessment of the study of the review,C2C conditions of credit assessment study and B2C environment of the credibility of the two evaluation studies with research conducted a review.