| 中西方老年消费者感知年龄维度属性的比较研究 |
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| 引用本文： | 刘超. 中西方老年消费者感知年龄维度属性的比较研究[J]. 国际经贸探索, 2007, 23(9): 79-82 |
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| 作者姓名： | 刘超 |
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| 作者单位： | 广东外语外贸大学,新闻与传播学院,广东,广州,510006 |
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| 基金项目： | 广东外语外贸大学科研创新团队项目 , 引进人才科研启动项目 |
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| 摘 要： | 从感觉、视觉、兴趣和行为等4个侧面,对中国老年人进行感知年龄维度属性的本土化检验发现,感知年龄与实足年龄之间差异为4岁,中西方有着较大差异.感知年龄反映文化和社会规范意涵,相对于实足年龄更适于预测老年人的消费行为.
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| 关 键 词： | 老年消费行为 感知年龄 实足年龄 比较研究 |
| 文章编号： | 1002-0594（2007）09-0079-04 |
| 收稿时间： | 2007-05-17 |
A Comparative Study on the Dimensionality Properties of Older Consumer''''s Cognitive Age between China and the West |
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| LIU Chao. A Comparative Study on the Dimensionality Properties of Older Consumer''''s Cognitive Age between China and the West[J]. International Economics and Trade Research, 2007, 23(9): 79-82 |
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| Authors: | LIU Chao |
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| Affiliation: | Guangdong University of Foreign Studies, Guangzhou 510006, China |
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| Abstract: | Through dimensionalities of feeling-age,look-age,interest-age and dc-age,the examination of dimensionality properties of cognitive age in indigenous context shows that on average,the cognitive age of Chinese older is 4 years younger than their chronological age,which is significantly different from the West.The concept of cognitive age reflects a sense of culture and social norms,which is more adaptive than chronological age when used to forecast older consumer behavior. |
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| Keywords: | older consumer behavior cognitive age chronological age comparative study |
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