| 论楹联文化的商业价值 |
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| 引用本文： | 周建平.论楹联文化的商业价值[J].湖南商学院学报,2008,15(1):111-114,121. |
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| 作者姓名： | 周建平 |
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| 作者单位： | 湖南商学院,文学院,长沙,410205 |
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| 摘 要： | 中国传统的楹联文化广泛的运用于各行各业,形成了行业特色鲜明、功利目的明确、联语撰写新奇等商业特点,产生了商业广告效用、艺术审美效用、道德启迪效用和推广连锁效用,具有强大的商业价值.
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| 关 键 词： | 楹联 效用 商业价值 |
| 文章编号： | 1008-2107（2008）01-0111-05 |
| 收稿时间： | 2007-11-20 |
On the commercial values of couplets culture |
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| ZHOU Jian-ping.On the commercial values of couplets culture[J].Journal of Hunan Business College,2008,15(1):111-114,121. |
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| Authors: | ZHOU Jian-ping |
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| Institution: | ZHOU Jian-ping(Chinese department of Hunan business college,Changsha 410205) |
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| Abstract: | Couplets one of Chinese traditional culture is widely used all kinds of commercial fields,it forms the commercial characteristics that they include the trade distinctive features,clear utilitarian purpose and the new and unique written language,which will have the commercial advertising effectiveness,artistic aesthetic effect,moral enlightenment usefulness and effectiveness of the promotion-chain,which will bring powerful commercial values. |
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| Keywords: | couplets effectiveness commercial values |
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