| 互联网时代下市场营销策略的创新 |
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| 引用本文： | 胡瑜慧. 互联网时代下市场营销策略的创新[J]. 北方经贸, 2007, 0(11): 63-65 |
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| 作者姓名： | 胡瑜慧 |
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| 作者单位： | 集美大学,福建,厦门,361021 |
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| 摘 要： | 互联网以其开放性、公众参与性以及内容的丰富多彩性,吸引着越来越多的网络用户。在互联网时代,为了更好地满足消费者日趋个性化和多样化的需求,企业必须改变营销策略,实行产品策略、价格策略、分销策略以及促销策略的创新。而要使上述营销策略的创新落到实处,企业就必须重视网站的吸引力与交互性,必须重视网络营销中的安全问题以及物流配送问题。
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| 关 键 词： | 互联网 网络营销 营销组合 |
| 文章编号： | 1005-913X(2007)11-0063-03 |
| 收稿时间： | 2007-08-25 |
| 修稿时间： | 2007骞?鏈?5鏃?/revised_time> |
Marketing Innovation in Internet Time |
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| Hu Yuhui. Marketing Innovation in Internet Time[J]. Northern Economy and Trade, 2007, 0(11): 63-65 |
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| Authors: | Hu Yuhui |
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| Abstract: | Internet has attracted more and more users because of its openness,easy to participate in,interesting contents.In internet time,in order to better satisfy customer's personal and diversified demand,enterprises must innovate their marketing strategy in product,channel,price and promotion.To realize these marketing innovation,enterprises must update their homepage to keep information fresh and exciting,must pay attention to the related safety and logistic problem. |
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| Keywords: | internet net marketing marketing mix |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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