基于博弈分析的农产品供应链信任机制及其建立研究

农产品供应链合作中信任机制是基础、前提和保障,它直接影响到供应链的运行绩效。从农产品供应链的概念、特点、结构模式等分析入手,对于农产品供应链中的信任进行了博弈分析,得出结论：在农产品供应链合作伙伴选择时,会出现帕累托次优的博弈结果,而在长期合作中,可实现帕累托改进,在建立惩罚机制的博弈中,结果会趋于最优。在此基础上提出了建立农产品供应链信任机制的相关建议。

Study on Trust Mechanism of Agri-production Supply Chain and Establishment on Based of Game Analysis

The trust mechanism is the base and the support in cooperation of agri-production supply chain.It affects directly preferment of supply chain.Begins with the concept and the feature and the structure of agri-production supply chain,and made game analysis for the trust in SC.Then the paper draws a conclusion that the Pareto sub-optimal will happen in the game of se-lecting of partner,and in the long term cooperation,it will be improved,when the punishment mechanism is established the Pareto Optimum will come out.On these bases,gives some advices on how to establish the trust mechanism of agri-production supply chain.