Transaction costs,opportunism, and governance: Contextual considerations and future research opportunities |
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| Authors: | Aric Rindfleisch Kersi Antia Janet Bercovitz James R Brown Joseph Cannon Stephen J Carson Mrinal Ghosh Susan Helper Diana C Robertson Kenneth H Wathne |
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| Institution: | (1) University of Wisconsin-Madison, Madison, WI, USA;(2) Korea University, Seoul, South Korea;(3) University of Illinois at Urbana-Champaign, Champaign, IL, USA;(4) West Virginia University, Morgantown, WV, USA;(5) Colorado State University, Fort Collins, CO, USA;(6) University of Utah, Salt Lake City, UT, USA;(7) University of Arizona, Tucson, AZ, USA;(8) Case Western Reserve University, Cleveland, OH, USA;(9) University of Pennsylvania, Philadelphia, PA, USA;(10) Norwegian School of Management, Oslo, Norway |
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| Abstract: | Transaction cost theory (TCT) is one of the most dominant theoretical perspectives in contemporary business-to-business (B2B)
research. Our article provides a brief review of this theory and identifies six important contextual considerations for future
research. These considerations center on the topics of opportunism and governance and are intended to help refine and extend
TCT’s theoretical, methodological, and substantive scope. In addition to exploring these particular ideas, we also encourage
B2B scholars to contemplate ways of enriching TCT to meet the challenges posed by today’s rapidly shifting economic landscape. |
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