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Adoption patterns over time: a replication |
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| Authors: | Appel Gil Muller Eitan |
| Affiliation: | 1.George Washington University, Washington, DC, USA ;2.New York University and The Interdisciplinary Center (IDC), New York, NY, USA ; |
| Abstract: | Marketing Letters - Based on new data, we replicate Mahajan et al.’s (1990) paper on adopter categories and Goldenberg et al.’s (2002) paper on saddles and offer explanations and... |
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