数据挖掘技术在快递品牌选择上的应用

以影响客户选择快递品牌的年龄、收入等七个因素数据为研究对象,以数据挖掘方法中的分类算法中的J48为技术手段建立模型并得到研究对象的决策树,通过对决策树的分析,得到影响客户选择快递品牌的相关条件,并把这些条件提供给各品牌快递公司以供其有针对性的选择和发展客源。

Application of Data Mining in Express Brand Selection

With the data of seven factors affecting the customer's choice of the express brand,such as age,income,etc.,as the basis,we used the J48 classification algorithm in the data mining method to establish a model of the decision tree of the research object,then by analyzing the decision tree obtained,yielded the relevant conditions bearing on the customers'selection of express brands,and at the end,provided these conditions to the express companies so that they could have clearer targets in the selection and development of customer sources.