| 试论营销外包 |
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| 引用本文： | 徐勋美.试论营销外包[J].企业技术开发,2007,26(11):82-83,86. |
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| 作者姓名： | 徐勋美 |
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| 作者单位： | 湖南商学院 湖南长沙410205 |
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| 摘 要： | 营销外包是实现公司营销目标的一种新管理方式,美国、日本很多企业已实行营销外包,我国虽然才刚刚兴起,但营销外包已是大势所趋。文章介绍了营销外包的类型和作用,并指出营销外包应注意的问题。
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| 关 键 词： | 营销外包 分销渠道外包 网络外包 促销外包 |
| 文章编号： | 1006-8937（2007）11-0082-02 |
| 修稿时间： | 2007-06-06 |
Initial research on marketing outsourcing |
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| XU Xun-mei.Initial research on marketing outsourcing[J].Technological Development of Enterprise,2007,26(11):82-83,86. |
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| Authors: | XU Xun-mei |
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| Institution: | Hunan Business College, Changsha, Hunan 410205, China |
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| Abstract: | Marketing outsourcing is a new management mode to accomplish marketing objectives.Many enter-prises have done marketing outsourcing for a long time in USA and Japan,marketing outsourcing in our country is in the underway stage,but marketing outsourcing is a great trend in businesses.This article introduced the major types and roles of marketing outsourcing,and put forward some attentive problems in marketing outsourcing. |
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| Keywords: | marketing outsourcing distribution channel outsourcing net outsourcing sales promotion outsourcing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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