欧洲迪斯尼项目开发的历史教训

对于欧洲迪斯尼乐园开业之后经营失利的原因。人们多有不同的见解和认识。本文针对欧洲迪斯尼乐园开业初期的问题表现，分析了其中的主要原因。在强调营销调研对成功开发和经营旅游景区景点的重要性的同时。指出欧洲迪斯尼项目的历史教训及对我国旅游规划与开发工作的启示。

A Historical Lesson from the Initial Development of Euro-Disney

There are many different analyses and arguments about Euro-Disney's failure in its initial operation. By identifying the problems occurred in its initial opening period, some reasons are discussed in this paper. While emphasizing the importance of marketing research to the success of a tourist attraction, it points out what should be learned for those in charge of tourism planning and development at various levels in this country.