| 物流企业品牌管理 |
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| 引用本文： | 师俊强,王付来.物流企业品牌管理[J].物流科技,2006,29(11):100-102. |
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| 作者姓名： | 师俊强 王付来 |
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| 作者单位： | 山东交通职业学院,山东,泰安,271000 |
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| 摘 要： | 物流企业实行品牌管理是时代发展的需要,也是物流企业自身发展的需要.我国物流企业品牌管理存在着许多问题,面对物流市场的全球化和国际知名物流企业的冲击,我国物流企业应树立品牌知名度的强烈意识,实施品牌管理,增强企业竞争力.
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| 关 键 词： | 物流企业 品牌管理 品牌策略 |
| 文章编号： | 1002-3100（2006）11-0100-03 |
| 收稿时间： | 2006-05-15 |
| 修稿时间： | 2006年5月15日 |
Logistics Enterprise's Brand Management |
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| SHI Jun-qiang,WANG Fu-lai.Logistics Enterprise''''s Brand Management[J].Logistics Management,2006,29(11):100-102. |
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| Authors: | SHI Jun-qiang WANG Fu-lai |
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| Institution: | Shandong Jiaotong Zhiye Xueyuan,Taian 271000,China |
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| Abstract: | It is a need of development of era that logistics enterprises carry out brand management, and also a need of enterprise's own development. Our country's logistics enterprise brand management have a lot of problems. Facing the globalization of the logistics' market and the impacts of international famous logistics enterprises, the logistics enterprises of our country should establish the strong consciousness of brand awareness, implement brand management, strengthen enterprise's competence. |
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| Keywords: | logistics enterprises brand management brand ta ctics |
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