| 医药企业提升竞争力的实证分析 |
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| 引用本文： | 何炳华,谢敦礼. 医药企业提升竞争力的实证分析[J]. 浙江工商职业技术学院学报, 2007, 6(3): 13-16 |
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| 作者姓名： | 何炳华 谢敦礼 |
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| 作者单位： | 1. 浙江大学宁波理工学院,浙江,宁波,315000
2. 浙江大学,管理学院,浙江,杭州,310000 |
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| 摘 要： | 本文运用多元统计主成分分析法和层次分析法对医药企业竞争力评价进行了实证分析。分析表明医药企业竞争能力中,发展潜力、特别是包括人力资本、结构资本和流通资本的智慧资产是最重要的,被调查的企业家对此的重视程度比对于45家上市公司数据统计分析的结果更高。
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| 关 键 词： | 企业 竞争力 实证分析 |
| 文章编号： | 1671-9565（2007）03-0013-04 |
| 修稿时间： | 2007-07-26 |
A Case Analysis of Promoting a Medical Enterprise''''s Competitiveness |
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| HE Bing-hua,XIE Dun-li. A Case Analysis of Promoting a Medical Enterprise''''s Competitiveness[J]. Journal of Zhejiang Business Technology Institute, 2007, 6(3): 13-16 |
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| Authors: | HE Bing-hua XIE Dun-li |
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| Affiliation: | 1.Ningbo Institute of Technology, Ningbo 315012, China;2. Zhejiang University, Hangzhou 312000, China |
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| Abstract: | The thesis utilizes the principal components analysis method and the analytic hierarchy process to analyze the medical enterprise's competitiveness. The analysis shows that the development potentiality in the competitiveness of medical enterprises,especially including manpower capital,structure capital,currency capital and intelligence capital is the most important. Entrepreneurs investigated attach great importance to it. |
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| Keywords: | enterprise competitiveness case analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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