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食品安全危机中的信托责任:异化与重构
引用本文:禹海慧.食品安全危机中的信托责任:异化与重构[J].上海管理科学,2012,34(1):86-90.
作者姓名:禹海慧
作者单位:湖南涉外经济学院管理学院,湖南长沙,410205
基金项目:湖南省教育厅科学研究项目
摘    要:社会分工导致食品供应商与食品消费者产生委托代理关系,食品供应商需要对食品消费者承担信托责任,但是由于社会分工的日益细化,该种信托责任日益出现资本意志性、多元复杂性、非生态性等方面的异化.重构食品企业的信托责任需要进行顶层设计,食品供应商要树立食品安全危机意识,在经营理念中彰显社会责任;政府需要建立统一的委托代理机构,作为消费者的代言人,强化食品供应商的信托责任;建立一个公共的食品安全信息平台,降低食品供应商因为信息不对称而损害食品消费者利益的机会主义倾向.

关 键 词:社会分工  食品安全  委托代理  信托责任  危机管理

Fiduciary Responsibility in Food Security Crisis: Alienation and Reconstruction
Yu Haihui.Fiduciary Responsibility in Food Security Crisis: Alienation and Reconstruction[J].Shanghai Managent Science,2012,34(1):86-90.
Authors:Yu Haihui
Abstract:Social division of labor lead to principal-agent relationship between food suppliers and food consumers. Food vendors need to take fiduciary responsibility for food consumers.But it is now increasingly sophisticated for social division of labor.This trust responsibility has been increasingly the alienation:The will of capital,Diverse and complex,Anti-ecological.It need top-level design for reconstruction of the fiduciary duty of food business.Food suppliers need establish awareness of food safety crisis,and demonstrate the philosophy of social responsibility in operation. A unified agency commission need be established by government, as a consumer advocate,It can strengthen the fiduciary responsibility of food supplier.If establish a public information platform for food safety,It can reduce the tendency of the food vendor ’ s opportunities that it would damage the interests of consumers of food by information asymmetry.
Keywords:Social division of labor  Food security  Principal-agent relationship  Fiduciary responsibility  Crisis management
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