推销人员道德失范的影响因素及对策分析

改革开放30年以来,我国市场经济逐步发展,然而社会转型和经济转轨使得社会的道德状况面临严峻考验,道德建设的新问题和新要求使得社会应充分关注站在市场前沿的推销人员。针对影响推销人员道德状况的因素进行归纳分析,提出了改善推销道德状况的对策,以期补充推销人员道德建设的研究和应用。

Study on Influence Factors and Countermeasures of Sales Force Moral Disorder

Chinese economic has steadily developed since the reform and opening up 30 years, while its moral condition faces a severe test by social and economy transition. The new problems and requirements of moral construction urge us to pay more attention about sales force. Aiming at the sales force moral condition, this article analyses the influence factors and then proposes the corresponding method and advice, in order to complement the research and application of sales force moral condition.