文化差异对国际商务谈判的影响及对策探析 |
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引用本文: | 徐中明.文化差异对国际商务谈判的影响及对策探析[J].适用技术市场,2009(10):55-56. |
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作者姓名: | 徐中明 |
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作者单位: | 西华师范大学,四川南充637002 |
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摘 要: | 分析了国际商务谈判的文化因素,探讨了文化差异对谈判方式、沟通方式、民族性格等方面的影响,重点分析了与美国人和日本人谈判的应对技巧,以促进谈判的有效进行和高效沟通。
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关 键 词: | 文化差异 国际商务谈判 跨文化策略 |
The Influence of Cultural Difference to the International Commerce Negotiations and the Countermeasure |
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Abstract: | This article has analyzed the international commerce negotiations cultural element, mainly has discussed the influence of cultural difference to negotiations way, communication way, national disposition influences, has the selective analysis on the coping skill of negotiation with the American and the Japanese, to promote the negotiations to carry on effectively with the highly effective communication。 |
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Keywords: | cultural difference international commerce negotiations trans-culture strategy |
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