| 浅议品牌发展及品牌战略 |
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| 引用本文： | 丁红星.浅议品牌发展及品牌战略[J].适用技术市场,2009(5):64-65. |
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| 作者姓名： | 丁红星 |
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| 作者单位： | 华南农业大学,广东广州510642 |
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| 摘 要： | “适者生存”的哲学适合于现代市场经济每一个企业，商场如战场。据有关资料表明．产品的市场份额正向名优产品集中，名牌企业控制了同类产品20％的市场份额。未来将会是名牌竞争的时代．名牌坐天下的局面为时势所趋。
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| 关 键 词： | 品牌战略 市场经济 品牌发展 经营之道 |
Discussion on Brand Development and Brand Strategy |
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| Abstract: | ＂Survival of the fittest＂ is suitable for each enterprise in modem market economy, business arena is battle field.According to the pertinent data indicated that the product＇s market share is being centralized to the famous product, the famous brand enterprise has controlled the similar products＂ 20% market shares. The future will be an era of famous brand competition, famous brands occupy most of the market is the trend of the times. |
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| Keywords: | brand strategy market economy brand development management ways |
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