Probing the future: Mobilising foresight in multiple-product innovation firms

With rapid changes in technology and intense competition in the business environment the importance of cultivating and sustaining foresight in multiple-product innovation firms has been propelled to unprecedented heights. Yet, research on the processes through which such firms mobilise foresight in their working environment remains scarce. This paper seeks to explore the different processes through which a high-performing new product design consultancy probes into the future aiming to identify possible avenues for product development and potentially define trends in multiple industries. This inductive, theory-building study identifies seven key processes and stresses the importance of perpetual probing and learning for sustaining foresight in such high-change environments.