| Abstract: | While many articles have been written on a diversity of topics relating to the product management system, practically nothing has been reported on the backgrounds of product (or brand) managers. Therefore, the purpose of this article is to provide some current information and insight into this area. Specifically investigated are the backgrounds of current product managers, their career paths, their current profiles, and finally, where they go after leaving product management. Also studied were the opinions of the current product managers on what background is necessary for success in the field, as well as their opinions on some contemporary issues and future prospects for the product management system. |
