Detrimental effects of television advertising on consumer socialization |
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Authors: | Eduard Stupening |
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Affiliation: | Abt Associates Forschung, West Germany |
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Abstract: | As in the United States, there has been a heated discussion about possible negative effects of TV advertising on children in the Federal Republic of Germany. Results obtained in the United States are not readily transferable, owing to differences in media structure. Based on interviews with experts and a qualitative content analysis of relevant documents, this article tries to organize claims made about detrimental effects into dimensions of detrimentality. |
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Keywords: | Address correspondence to Eduard Stupening Abt Associates Forschung Rittershausstr. 15 D-5300 Bonn 1 West Germany. |
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