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Need-based segmentation and customized communication strategies in a complex-commodity industry: A supply chain study |
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| Authors: | Terri C Albert |
| Institution: | School of Business Administration, University of Hartford, 200 Bloomfield Avenue, West Hartford, CT 06117, USA |
| Abstract: | |
| Keywords: | Industrial communication Delphi study Customized communication Supply chain management (SCM) |
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