Immigration and Chinese food preferences in the Greater Toronto Area |
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| Authors: | Bamidele Adekunle Glen Filson Sridharan Sethuratnam |
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| Affiliation: | 1. School of Environmental Design and Rural Development, University of Guelph, , Guelph, ON, Canada;2. Ted Rogers School of Management, Ryerson University, , Toronto, ON, Canada;3. Department of Geography, University of Guelph, , Guelph, ON, Canada |
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| Abstract: | This paper presents important socio‐economic characteristics of Chinese Canadians in the Greater Toronto Area (GTA) and the impact of these characteristics and acculturation on their expenditure on and consumption of ethnic vegetables. These consumers purchase ethnic vegetables based on attributes such as quality, traceable production, versatility and language. The factors that predict expenditure on ethnic vegetables among Chinese Canadians are as follows: the percentage spent on food out of total monthly income, years spent in Canada and acculturation. The estimated demand per month for Chinese ethnic vegetables in the GTA is $CAD21 million. Meeting this demand with ever more locally produced vegetables will reduce ‘food miles’, enhance niche market production and facilitate greater agricultural sustainability in Ontario. |
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| Keywords: | Consumption ethnic vegetables Chinese Canadian acculturation sustainability |
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