| 电子商务中产品质量不确定性及其解决方案 |
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| 引用本文： | 刘莹. 电子商务中产品质量不确定性及其解决方案[J]. 价值工程, 2005, 24(9): 47-49 |
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| 作者姓名： | 刘莹 |
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| 作者单位： | 山东经济学院,济南,250014 |
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| 摘 要： | 本文借助阿科洛夫的逆向选择理论,分析了电子商务发展中遇到的由于信息不对称而导致的产品质量不确定性问题,并提出了解决问题的几种方案。
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| 关 键 词： | 电子商务 信息不对称 逆向选择 信号传递 信息甄别 |
| 文章编号： | 1006-4311（2005）09-0047-03 |
Product Quality Uncertainty and Solution in E-commerce |
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| Liu Ying. Product Quality Uncertainty and Solution in E-commerce[J]. Value Engineering, 2005, 24(9): 47-49 |
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| Authors: | Liu Ying |
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| Affiliation: | Shandong Economic Unlverslty,JiNan 250014,China |
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| Abstract: | This text draws support from the reverse choice theory of Akerlof, have analysed the uncertain question of product quality caused because of information asymmetry met in e-commerce development, and has proposed solving several kinds of schemes of this problem. |
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| Keywords: | e-commerce information asymmetry reverse choice information screening |
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