我国物流业的宏观营销效率研究

本文认为,物流业营销效率是宏观营销效率的重要组成部分,考量物流业宏观营销效率对于衡量和评价我国整体宏观营销效率具有重要意义。文章运用相关指标对我国物流业宏观营销效率进行了评估,认为我国20世纪90年代和目前的物流业宏观营销效率低于20世纪80年代水平,且与发达国家相比还有较大差距;必须从宏观层面统一物流理念和物流标准体系,从中观层面加强物流行业规划与监管,从微观层面降低成本,提高物流资金利用率和重视物流业人力资源管理,从而提高我国物流业的宏观营销效率。

On the Macromarketing Efficiency of Logistics Industry in China

The macromarketing efficiency of logistics industry .which is an important part of the macromarketmg efficiency, is most meaningful to weigh and evaluate the whole macromarketing efficiency of China.This paper evaluates China' s macromarketing efficiency using correlative index,and puts forward some policy proposals such as unionizing logistics ideas and logistics standard systems, strengthening the planning and supervision of logistics industry,reducing logistics cost, enhancing the using-efficiency of capital and emphasizing the management of human recourses according to the actuality of the macromarketing efficiency of logistics industry in China.