电子商务第三方网络平台存在的问题与对策研究

近年来国内电子商务日益普及,交易量增加迅猛,但是电子商务的运用在对外贸易方面不如内贸发展速度快,特别是在第三方网络平台的建设方面还存在诸多问题。交易平台是电子商务的核心部分,负有多重职责,除了提供信息、进行产品展示外,还具有结算和信用评价等多重作用。运用这个平台进行交易可以大大降低成本和费用,可以帮助企业完成从工业时代以产定销向信息时代的大规模定制、柔性化生产和个性化营销的升级。

The Problems and Countermeasures of E - commerce Third - party Network Platform

In recent years,domestic e-commerce is popularized increasingly with the rapid increase of transaction.However,E-commerce develops less rapidly than domestic trade in the field of foreign trade,especially in construction of third-party network platform,where many problems exist and need immediate improvement.As the center of E-commerce,trade platform has multiple functions such as settlement and credit evaluation,in addition to providing information and displaying product.Trading on this platform can dramat...