| 基于层次模型的消费者生成内容动机研究 |
| |
| 引用本文： | 王平.基于层次模型的消费者生成内容动机研究[J].商业研究,2011(5):190-195. |
| |
| 作者姓名： | 王平 |
| |
| 作者单位： | 上海财经大学,国际工商管理学院,上海,200439 |
| |
| 基金项目： | 安徽高校省级自然科学研究项目,项目编号:KJ2011B004; 上海财经大学研究生创新基金项目,项目编号:CXJJ-2010-319 |
| |
| 摘 要： | 随着W eb2.0技术的发展,越来越多的消费者参与网络社区或平台生成各种各样的内容,但是理论界对于消费者生成内容的动机了解还不够全面。本文在借鉴动机理论研究成果的基础上,构建了消费者生成内容动机的层次模型,并以层次模型为基础,对现代企业构建参与式商务模式提出了几点建议。
|
| 关 键 词： | 消费者生成内容 层次模型 参与式商务模式 |
Motivation of Consumer-generated Content Based on Hierarchical Model |
| |
| WANG Ping.Motivation of Consumer-generated Content Based on Hierarchical Model[J].Commercial Research,2011(5):190-195. |
| |
| Authors: | WANG Ping |
| |
| Institution: | WANG Ping(School of International Business Administration,Shanghai University of Finance & Economics,Shanghai 200439,China) |
| |
| Abstract: | With the development of Web2.0 technology,more and more consumers participate in online communities or platforms to generate a wide variety of content.However,the motivation of consumer-generated content is still not fully understood.In this paper,we build a hierarchical model of motivation of consumer-generated content based on motivation theory,and provide some suggestions for modern enterprises to build their participative business model based on our model. |
| |
| Keywords: | consumer-generated content hierarchical model participative business model |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
