| 企业信息化中竞争策略的分析 |
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| 引用本文： | 慕静,杨胜友. 企业信息化中竞争策略的分析[J]. 价值工程, 2003, 0(1): 87-89 |
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| 作者姓名： | 慕静 杨胜友 |
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| 作者单位： | 天津工业大学管理学院,300160 |
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| 摘 要： | 在信息技术基础上 ,提出了企业资源计划 (ERP)、电子商务 (E—Business)和客户关系管理 (CRM) ,就其管理思和实际应用进行了深入的分析研究 ,得出了企业在全球化市场竞争中的有效策略是三者之间无缝连接的系统集成。
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| 关 键 词： | 信息化 竞争策略 E—Business ERP CRM 系统集成 |
Analysis on Competitive Strategy during Information of Corporation |
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| MuJing,Yang Shengyou. Analysis on Competitive Strategy during Information of Corporation[J]. Value Engineering, 2003, 0(1): 87-89 |
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| Authors: | MuJing Yang Shengyou |
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| Abstract: | Based on information of corporation ,this paper proposes Enterprise Resource Planning(ERP) ?Electronic Business(E-Business) and Customer Relationship Management(CRM),studies their thoughts of management and practical applications,and concludes an effective strategy that corporation carries out an integrated system without seam |
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| Keywords: | Information competitive strategy E-Business ERP CRM integrated system |
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