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风险投资企业的声誉机制分析
引用本文:勾永尧,王发钱. 风险投资企业的声誉机制分析[J]. 中国市场, 2009, 0(19): 125-126
作者姓名:勾永尧  王发钱
作者单位:1. 西南科技大学,经济管理学院,四川,绵阳,621010
2. 长庆油田分公司,公共关系处,陕西,西安,710018
摘    要:风险投资家在整个风险投资运作体系中起着核心作用,投资者通过显性契约来激励约束风险投资家,然而创业投资的报酬分配机制并不是一种有效的激励机制,因为它未能使投资者的效用达到最大化,为了弥补报酬激励合同的不完备性,有必要通过起着隐性激励作用的声誉机制来发挥作用。

关 键 词:报酬机制  风险投资企业  声誉  激励

Analysis the Reputation Mechanism of Venture Capital Firm
GOU Yong-yao,WANG Fa-qian. Analysis the Reputation Mechanism of Venture Capital Firm[J]. China Market, 2009, 0(19): 125-126
Authors:GOU Yong-yao  WANG Fa-qian
Affiliation:1.School of Economics & Management;Southwest University of Science and Technology;Mianyang 621010;China;2.PetroChina Changqing Oilfield Company Public Relations Department;Xian 710018;China
Abstract:The venture capitalist with high qualities is the soul of venture capital,and the investors stimulus or restrict venture capitalist through obvious contract mechanism. But the reward assignment mechanism of venture capital isn't the effective incentive one because it has not been able to enable investor's benefits to achieve the maximization.In order to make up the incompleteness of reward mechanism,so it is necessary to function through the reputation mechanism with recessive incentive.
Keywords:reward mechanism  venture capital firm  reputation  incentive  
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