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博弈论在招投标中的应用
引用本文:马亚,刘振奎. 博弈论在招投标中的应用[J]. 价值工程, 2010, 29(11): 80-81
作者姓名:马亚  刘振奎
作者单位:1. 兰州交通大学土木工程学院,兰州,730070
2. 兰州交通大学,兰州,730070
摘    要:以"最大效用原则和合理最低价中标原则"为标准,建立了"合理最低价中标"的报价博弈模型。引入风险系数q,深入剖析了投标人的风险喜好对于投标报价的影响。针对目前建筑市场现状,提出继续加强推行招投标制度的必要性和紧迫性。

关 键 词:博弈论  招投标  合理最低价中标  风险系数q

Application of Game Theory in Bidding
Ma Ya,Liu Zhenkui. Application of Game Theory in Bidding[J]. Value Engineering, 2010, 29(11): 80-81
Authors:Ma Ya  Liu Zhenkui
Affiliation:Ma Ya; Liu Zhenkui( School of Civil Engineering, Lanzhou Jiaotong University, Lanzhou 730070, China ; Lanzhou Jiaotong University Lanzhou 730070, China)
Abstract:This article has establishedreasonable floor price being selectedquoted price gambling model, taking the biggest effectiveness principleand the reasonable floor price being selected principle as the standard. It introduced the risk factor q and analyzed the influence for the tender offer fromthe bidder's risk preferences. In view of the present construction market, the author proposed the necessity and the pressing to continue to strengthencarrying out the bidding system.
Keywords:game theory  bidding  reasonable floor price being selected  risk factor q  
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