Internet and E-Commerce Adoption by Agricultural Input Firms |
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| Authors: | Jason Henderson Frank Dooley Jay Akridge |
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| Affiliation: | Jason Henderson is economist, Center for the Study of Rural America, Federal Reserve Bank of Kansas City.;Frank Dooley is professor, Department of Agricultural Economics and the e-Enterprise Center, Discovery Park, Purdue University.;Jay Akridge is professor, Department of Agricultural Economics and director, Center for Food and Agricultural Business, Purdue University. |
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| Abstract: | By 1999, most agricultural input firms used company Web sites and adopted some type of Internet strategy. However, far fewer engaged in e-commerce with most activity occurring with suppliers (channel partners) rather than with end customers. Firms perceiving greater logistics and inventory management gains were more engaged in e-commerce activity. The ease of information access, more product choices, easier product comparisons, and improved buying convenience were expected to support farmer e-commerce adoption. However, firm managers indicate that a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs. |
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