Emerging issues in sales forecasting and decision support systems |
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Authors: | Essam Mahmoud Gillian Rice Naresh Malhotra |
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Affiliation: | (1) University of North Texas, Fort Worth, Texas, USA;(2) Georgia Institute of Technology, Georgia, USA |
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Abstract: | There are two distinct groups of emerging issues in the area of sales forecasting and decision support systems: methodological issues and implementational issues. This paper discusses each of them. The discussion of implementational issues includes some results of a survey of forecasting practice. The paper serves as a preface to the special section on sales forecasting and decision support systems and introduces the papers included in the special section. |
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