| “烟花消费”的外部性属性分析与启示 |
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| 引用本文： | 邓晰隆,陈娟. “烟花消费”的外部性属性分析与启示[J]. 中国市场, 2009, 0(32) |
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| 作者姓名： | 邓晰隆 陈娟 |
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| 作者单位： | 1. 兰州理工大学,人文学院,甘肃,兰州,730050
2. 甘肃行政学院,甘肃,兰州,730010 |
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| 摘 要： | 目前烟花在消费中的效用主要表现为"观赏效用",这就决定了"烟花燃放"活动具有极强的"正外部性"。本文通过对"烟花燃放"的经济属性进行界定,建议烟花企业在产品研发中加大烟花消费的个性化元素,以实现其外部性的内在化,从而实现烟花市场的均衡产量尽可能接近社会合意的均衡产量。
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| 关 键 词： | 烟花 外部性 个性化 |
The Analysis and Implication of the Fireworks Consumption's Externality |
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| DENG Xi-long,CHEN Juan. The Analysis and Implication of the Fireworks Consumption's Externality[J]. China Market, 2009, 0(32) |
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| Authors: | DENG Xi-long CHEN Juan |
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| Abstract: | Nowadays, the effect of fireworks consumption mainly focuses on the view utility which determines that fireworks enjoy the good externality. The article suggests the fireworks corporations should increase the individual consumption element in the product development by defining the economic property of fireworks display so as to realize the internalization of externality and to obtain the balance between supply and demand of fireworks in the market. |
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| Keywords: | fireworks externality individuality |
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